Founded in 1970, The Campus Network pioneered a system through which national advertisers could reach Canada's post-secondary students. With our network, advertisers could finally reach this elusive demographic via campus newspapers. One simple media buy can provide access to over 30 campuses across Canada. Advertisers who choose The Campus Network gain access to the most targeted student media option available today.

The Campus Network's reach

The Campus Network offers advertisers certainty that their message will reach Canada's 18-24-year-old student demographic. Current PMB data shows that 83% of students read their campus paper. The average copy is read 2-3 times. With over 30 publications and a weekly circulation of over 200,000, our papers offer access to over 500,000 Canadian post-secondary students.

Campus newspapers are a trusted source of information for students. According to a 2004 Marketing Leger study, print is the most accepted form of advertising among the 18-24-year-old demographic. When you advertise in their papers, you are reaching your intended audience in a highly valued and popular source.

The Campus Network's reader

The Campus Network's readers are young, educated consumers who actively seek out a variety of products and services. Millions of university and college students make high-impact purchasing decisions every day. It is during this time that students establish purchasing habits and brand loyalties. They can either pledge allegiance to your brand or to your competitors. Students today have an abundance of discretionary income. PMB data shows that more than half of Canadian students are employed during the academic year.

The Student Newspaper Reader

1. The post-secondary student segment in Canada consists of nearly 2.5 million consumers
2. They are young, educated, active consumers who have their eyes on the latest products and service offerings
3. Print advertising is the most accepted form of advertising among 18-24-year-olds
4. 60% of students are employed during the academic year, providing the segment with disposable income for products and services
5. 83% of college and university students read their student newspaper
6. 18-24-year-olds boast the highest average monthly cellular phone bills; they are also the greatest consumers of video games and CDs
7. Students spend 3X more money (relative to personal income) on travel in Canada, and 4X as much outside of Canada
8. On average, 18-24-year-olds spend more money on computers than any other key demographic - $1,064.64

To take advantage of this opportunity to effectively reach your target audience, please contact us for more details.

For information, please contact us at:
145 Berkeley St., Suite 500, Toronto, Ontario M5A 2X1
Tel (416) 922-9392 Toll Free 1(877) 537-3998 Fax (416) 922-7373

THE CAMPUS NETWORK. N o t J u s t A c c e s s. R e s u l t s.

The Campus Network is an associate member of the Print Measurement Bureau. www.pmb.ca